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Personal finance

Why Gen Z Credit Scores Are Dropping — And How Students Can Turn It Around

Why Gen Z Credit Scores Are Dropping — And How Students Can Turn It Around

Why Gen Z Credit Scores Are Dropping — And How Students Can Turn It Around

Gen Z credit scores are falling, and it’s not because they’re careless. Learn why this is happening, how to build credit the right way in college, and how tools like Fizz can help students boost their scores safely.

Gen Z credit scores are falling, and it’s not because they’re careless. Learn why this is happening, how to build credit the right way in college, and how tools like Fizz can help students boost their scores safely.

Gen Z credit scores are falling, and it’s not because they’re careless. Learn why this is happening, how to build credit the right way in college, and how tools like Fizz can help students boost their scores safely.

Oct 13, 2025

Sam Lipscomb

3

min

If you’ve checked your credit score recently and felt confused, you’re not alone.
Across the U.S., Gen Z’s average credit scores have been slipping, even as financial awareness has grown. For a generation raised on budgeting apps and “money TikTok,” that seems strange. But there’s a reason this is happening, and it says more about the system than the students themselves.

Let’s break down what’s really going on and how you can start reversing the trend while you’re still in college. 

The Credit Slide: What’s Happening with Gen Z Scores

According to recent Experian data, the average Gen Z credit score dropped in 2024 for the first time in years. The reasons? Rising living costs, increased reliance on short-term debt, and a system that still punishes inexperience.

For many students, it’s not that they’re mismanaging money, it’s that they’re starting from scratch in a credit system built for people with long histories.

Common patterns include:

  • Limited or no credit history – Many students don’t have credit cards or loans yet, which means they don’t have enough data to be scored.

  • Rising credit utilization – Those who do use credit often have small limits, so one big purchase can spike their utilization ratio.

  • Late or missed payments – Even one late payment can drop a thin credit file by dozens of points.

  • Short credit age – Gen Z’s credit accounts are newer, which naturally lowers their average score.

When combined, these factors make it harder for young adults to build credit, even when they’re trying to be responsible.

The Bigger Picture: Why Traditional Credit Systems Fail Students

The traditional credit system rewards time, not effort. It expects you to have a long, consistent record of debt and repayment — something most students simply don’t have.

That’s why a 20-year-old with perfect debit habits, rent payments, and daily transactions might still have no credit score at all. 

This system also penalizes early mistakes more harshly. A single missed payment on a small balance can hurt a student’s score more than it would for someone with 10 years of history. And for Gen Z, who often balance side hustles, tuition, and rent, that one slip is easy to make.

The result? Students doing “everything right” — avoiding debt, using debit, budgeting — are still being left out of the credit conversation.

That’s the gap fintech is now trying to close.

How Student Habits Changed and Why That Matters

Gen Z approaches money differently.
They’re more cautious about debt, they prefer debit to credit, and they use tools like Apple Pay and Cash App over traditional banks. This mindset is healthy, but it also means fewer opportunities to build a credit history the old-fashioned way.

The Problem with Avoiding Credit Cards

Most students avoid credit cards because they don’t want to fall into debt. That’s smart. But when you only spend on debit, your good habits (like paying on time or managing expenses) don’t get reported to credit bureaus. 

So even if you’ve never missed a payment in your life, your credit score doesn’t move, because there’s nothing for the bureaus to see.

The Fix: Building Credit Without Risk

Here’s the good news — credit building no longer requires traditional credit cards or loans.

New financial tools designed for students are changing the game. They help you build credit with the spending you’re already doing, without interest, hidden fees, or the risk of debt.

Example: How Fizz Makes Credit Building Simple

Fizz is one of the most popular credit card alternatives for students. It works on debit rails but functions like a credit card, using a line of credit that’s automatically repaid every day.

That means:

  • No interest or hidden fees

  • No credit check to apply

  • Automatic daily payments (so you never forget a due date)

  • Reports to Experian and TransUnion, helping you build credit safely

Fizz lets students build a solid credit history while using money they already have, no debt, no surprises, no stress.

Traditional Credit Card

Fizz

Requires a credit check

No credit check

Can lead to interest and debt

No interest, no debt

Monthly repayment

Daily autopay

May charge hidden fees

No hidden fees

Reports to bureaus

Reports to Experian & TransUnion

If your goal is to build credit early, safely, and without risk, tools like Fizz are the smarter place to start.

5 Simple Ways to Stop the Credit Slide

  1. Start early. The length of your credit history matters, so open a credit-building tool now rather than later.

  2. Keep utilization below 30%. Don’t max out your available line; it signals risk.

  3. Set up autopay. Late payments can drop your score fast. Automating them protects you.

  4. Monitor your credit regularly. Use free tools from Experian, Credit Karma, or Fizz insights to track progress.

  5. Avoid hard inquiries. Too many applications for new credit in a short time can temporarily lower your score.

The Bottom Line

Gen Z isn’t bad with money — the system just hasn’t evolved to match how this generation manages it.
But that’s changing. With smarter tools and better habits, students can rewrite what it means to have “good credit.”

If you’re a student looking to build credit safely and avoid debt, Fizz makes it simple — no interest, no hidden fees, and no credit check.

Learn how Fizz helps students build credit the smarter way →

FAQs

1. Why are Gen Z credit scores lower than older generations?
Because Gen Z is newer to credit. They have shorter credit histories, fewer accounts, and rely more on debit and fintech tools that don’t always report to credit bureaus.

2. Can I build credit without a credit card?
Yes. Tools like Fizz report your daily debit-based spending to Experian and TransUnion, helping you build credit without using a traditional credit card or taking on debt.

3. What’s the fastest way to improve my credit score as a student?
Pay on time, lower your utilization rate, and use a credit-building tool like Fizz that reports consistent, positive activity to credit bureaus.

4. Do missed payments affect Gen Z more?
Yes. Since most students have thin credit files, even one missed payment can cause a larger drop compared to someone with a long credit history. 

5. What’s a good credit score for a college student?
Anything above 700 is considered strong for a student, but the key is steady progress. Focus on building a consistent, positive history over time, and your score will follow.

Sam Lipscomb

Author bio

Sam is a Kenyon College alum and is currently product & ops lead at Fizz. He's been a go to personal finance resource among his peers since getting his first credit card during his sophomore year of college. He hails from Washington, DC, loves all things aviation, and currently lives in New York.

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ShoulderTap Technologies, Inc. d/b/a Fizz © 2024.


450 Broadway, Level 2, New York, NY 10013. All rights reserved. FIZZ® is registered in the U.S. Patent and Trademark Office.

ShoulderTap Technologies, Inc. d/b/a Fizz (“Fizz”) is not a bank. The Fizz Debit Mastercard® (“Fizz Card”) is issued by Patriot Bank, N.A., Member FDIC, pursuant to a license from Mastercard® and may be used everywhere Mastercard® debit cards are accepted. Any loans you may be offered in connection with your use of the Fizz Card are originated by Lead Bank, a Missouri state-chartered bank. Any promotions or rewards you may be offered in connection with your use of the Fizz Card are offered and managed by Fizz, not our bank partners.


All activities conducted by Fizz as program manager in connection with the Fizz Card and the corresponding line of credit are conducted by Fizz Technologies, Inc. (NMLS: 2522542).


Membership is subject to a periodic, recurring subscription fee. Fizz Members may choose to apply for a Fizz Card, but are not required to. Fizz Membership does not guarantee access to a Fizz Card. Application and eligibility restrictions apply. ¹Over $300 in annual value of Fizz Card based on cash value available to Fizz Card users assuming half of all available rewards and promotions are used. Actual results may vary. To opt out of future recurring subscription charges, Members may cancel their Membership through the app at any time prior to their next billing date. Cardholders who cancel their Membership will lose access to their Fizz Card and line of credit at the end of their subscription term. Closing a line of credit may negatively impact your credit score.


Fizz cardholders: Fizz reports your payment history on the revolving, open-end line of credit accessed by your Fizz Card. Increases or specific changes to your credit score are not guaranteed. Impact on your credit score may vary depending on your use. Fizz is required to report late payments, missed payments, or other defaults on your account, which may negatively impact your credit score. Credit scores are independently determined by credit bureaus based on a number of factors, including your activity with other creditors. The Fizz Card and related services will not remove negative credit history from your credit report. Fizz, on behalf of Lead Bank, will report your activities to Experian®  and Transunion® .


For additional information, terms and conditions applicable to your use of Fizz’s services, please consult Fizz’s Terms of Use and Privacy Policy, the Cardholder Agreement, any Line of Credit Agreement in effect between you and Lead Bank and any and all other applicable terms, policies and guidelines made available to you through the Fizz services.


Selected customers reviews above describe individual experiences or results. Individuals in TikTok videos featured above are paid spokespeople. Selected customer reviews above describe individual experiences or results. Actual results may vary. App Store rating as of January 2025.


²Credit score sliding scale feature is for informational purposes only. Credit score ranges based on information available on RentSpree. Car loan figures assume a loan value of $30,000 over 72 months and based on information available on CNN. Student loan figures assumes a $35,000 private student loan with a 10-year term and based on information available on CNBC, NerdWallet and Credible. Apartment approval based on information available on BI and RentSpree.


Fizz is not a credit repair tool and does not offer any form of credit counselling services. Fizz makes no representation or promise that it will improve your credit score, history, or profile or provide you with any assistance in that regard. None of Fizz’s services, including your ability to check your credit report and/or score through the Fizz App, is offered or provided with respect to the extension of credit by third parties. Fizz and its affiliates are not credit repair organizations or credit services organizations, and are not offering to sell, provide or perform any service to you for the express or implied purpose of either improving your credit record, credit history or credit rating, obtaining an extension of credit for you, or providing advice or assistance to you with regard to improving your credit record, credit history or credit rating.


For people with disabilities, including those who are visually impaired, deaf, or hard of hearing, we accept messages via our in-app chat, emails at [email protected], and calls on our answering machine at (940) 260-2704. If you leave us a voicemail, please leave your name and number and a member of our customer support team will return your call.

ShoulderTap Technologies, Inc. d/b/a Fizz © 2024.


450 Broadway, Level 2, New York, NY 10013. All rights reserved. FIZZ® is registered in the U.S. Patent and Trademark Office.

ShoulderTap Technologies, Inc. d/b/a Fizz (“Fizz”) is not a bank. The Fizz Debit Mastercard® (“Fizz Card”) is issued by Patriot Bank, N.A., Member FDIC, pursuant to a license from Mastercard® and may be used everywhere Mastercard® debit cards are accepted. Any loans you may be offered in connection with your use of the Fizz Card are originated by Lead Bank, a Missouri state-chartered bank. Any promotions or rewards you may be offered in connection with your use of the Fizz Card are offered and managed by Fizz, not our bank partners.


All activities conducted by Fizz as program manager in connection with the Fizz Card and the corresponding line of credit are conducted by Fizz Technologies, Inc. (NMLS: 2522542).


Membership is subject to a periodic, recurring subscription fee. Fizz Members may choose to apply for a Fizz Card, but are not required to. Fizz Membership does not guarantee access to a Fizz Card. Application and eligibility restrictions apply. ¹Over $300 in annual value of Fizz Card based on cash value available to Fizz Card users assuming half of all available rewards and promotions are used. Actual results may vary. To opt out of future recurring subscription charges, Members may cancel their Membership through the app at any time prior to their next billing date. Cardholders who cancel their Membership will lose access to their Fizz Card and line of credit at the end of their subscription term. Closing a line of credit may negatively impact your credit score.


Fizz cardholders: Fizz reports your payment history on the revolving, open-end line of credit accessed by your Fizz Card. Increases or specific changes to your credit score are not guaranteed. Impact on your credit score may vary depending on your use. Fizz is required to report late payments, missed payments, or other defaults on your account, which may negatively impact your credit score. Credit scores are independently determined by credit bureaus based on a number of factors, including your activity with other creditors. The Fizz Card and related services will not remove negative credit history from your credit report. Fizz, on behalf of Lead Bank, will report your activities to Experian®  and Transunion® .


For additional information, terms and conditions applicable to your use of Fizz’s services, please consult Fizz’s Terms of Use and Privacy Policy, the Cardholder Agreement, any Line of Credit Agreement in effect between you and Lead Bank and any and all other applicable terms, policies and guidelines made available to you through the Fizz services.


Selected customers reviews above describe individual experiences or results. Individuals in TikTok videos featured above are paid spokespeople. Selected customer reviews above describe individual experiences or results. Actual results may vary. App Store rating as of January 2025.


²Credit score sliding scale feature is for informational purposes only. Credit score ranges based on information available on RentSpree. Car loan figures assume a loan value of $30,000 over 72 months and based on information available on CNN. Student loan figures assumes a $35,000 private student loan with a 10-year term and based on information available on CNBC, NerdWallet and Credible. Apartment approval based on information available on BI and RentSpree.


Fizz is not a credit repair tool and does not offer any form of credit counselling services. Fizz makes no representation or promise that it will improve your credit score, history, or profile or provide you with any assistance in that regard. None of Fizz’s services, including your ability to check your credit report and/or score through the Fizz App, is offered or provided with respect to the extension of credit by third parties. Fizz and its affiliates are not credit repair organizations or credit services organizations, and are not offering to sell, provide or perform any service to you for the express or implied purpose of either improving your credit record, credit history or credit rating, obtaining an extension of credit for you, or providing advice or assistance to you with regard to improving your credit record, credit history or credit rating.


For people with disabilities, including those who are visually impaired, deaf, or hard of hearing, we accept messages via our in-app chat, emails at [email protected], and calls on our answering machine at (940) 260-2704. If you leave us a voicemail, please leave your name and number and a member of our customer support team will return your call.

ShoulderTap Technologies, Inc. d/b/a Fizz © 2024.


450 Broadway, Level 2, New York, NY 10013. All rights reserved. FIZZ® is registered in the U.S. Patent and Trademark Office.

ShoulderTap Technologies, Inc. d/b/a Fizz (“Fizz”) is not a bank. The Fizz Debit Mastercard® (“Fizz Card”) is issued by Patriot Bank, N.A., Member FDIC, pursuant to a license from Mastercard® and may be used everywhere Mastercard® debit cards are accepted. Any loans you may be offered in connection with your use of the Fizz Card are originated by Lead Bank, a Missouri state-chartered bank. Any promotions or rewards you may be offered in connection with your use of the Fizz Card are offered and managed by Fizz, not our bank partners.


All activities conducted by Fizz as program manager in connection with the Fizz Card and the corresponding line of credit are conducted by Fizz Technologies, Inc. (NMLS: 2522542).


Membership is subject to a periodic, recurring subscription fee. Fizz Members may choose to apply for a Fizz Card, but are not required to. Fizz Membership does not guarantee access to a Fizz Card. Application and eligibility restrictions apply. ¹Over $300 in annual value of Fizz Card based on cash value available to Fizz Card users assuming half of all available rewards and promotions are used. Actual results may vary. To opt out of future recurring subscription charges, Members may cancel their Membership through the app at any time prior to their next billing date. Cardholders who cancel their Membership will lose access to their Fizz Card and line of credit at the end of their subscription term. Closing a line of credit may negatively impact your credit score.


Fizz cardholders: Fizz reports your payment history on the revolving, open-end line of credit accessed by your Fizz Card. Increases or specific changes to your credit score are not guaranteed. Impact on your credit score may vary depending on your use. Fizz is required to report late payments, missed payments, or other defaults on your account, which may negatively impact your credit score. Credit scores are independently determined by credit bureaus based on a number of factors, including your activity with other creditors. The Fizz Card and related services will not remove negative credit history from your credit report. Fizz, on behalf of Lead Bank, will report your activities to Experian®  and Transunion® .


For additional information, terms and conditions applicable to your use of Fizz’s services, please consult Fizz’s Terms of Use and Privacy Policy, the Cardholder Agreement, any Line of Credit Agreement in effect between you and Lead Bank and any and all other applicable terms, policies and guidelines made available to you through the Fizz services.


Selected customers reviews above describe individual experiences or results. Individuals in TikTok videos featured above are paid spokespeople. Selected customer reviews above describe individual experiences or results. Actual results may vary. App Store rating as of January 2025.


²Credit score sliding scale feature is for informational purposes only. Credit score ranges based on information available on RentSpree. Car loan figures assume a loan value of $30,000 over 72 months and based on information available on CNN. Student loan figures assumes a $35,000 private student loan with a 10-year term and based on information available on CNBC, NerdWallet and Credible. Apartment approval based on information available on BI and RentSpree.


Fizz is not a credit repair tool and does not offer any form of credit counselling services. Fizz makes no representation or promise that it will improve your credit score, history, or profile or provide you with any assistance in that regard. None of Fizz’s services, including your ability to check your credit report and/or score through the Fizz App, is offered or provided with respect to the extension of credit by third parties. Fizz and its affiliates are not credit repair organizations or credit services organizations, and are not offering to sell, provide or perform any service to you for the express or implied purpose of either improving your credit record, credit history or credit rating, obtaining an extension of credit for you, or providing advice or assistance to you with regard to improving your credit record, credit history or credit rating.


For people with disabilities, including those who are visually impaired, deaf, or hard of hearing, we accept messages via our in-app chat, emails at [email protected], and calls on our answering machine at (940) 260-2704. If you leave us a voicemail, please leave your name and number and a member of our customer support team will return your call.