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Is money confidence finally getting the attention it deserves among Gen Z?

Is money confidence finally getting the attention it deserves among Gen Z?

Is money confidence finally getting the attention it deserves among Gen Z?

Gen Z is redefining what it means to feel confident with money. Discover how students are learning real-world money skills, building credit safely, and using tools like Fizz to take control of their finances.

Gen Z is redefining what it means to feel confident with money. Discover how students are learning real-world money skills, building credit safely, and using tools like Fizz to take control of their finances.

Gen Z is redefining what it means to feel confident with money. Discover how students are learning real-world money skills, building credit safely, and using tools like Fizz to take control of their finances.

Oct 15, 2025

Sam Lipscomb

3

min

Money used to be the one subject no one wanted to talk about in college. But that’s changing.
Gen Z isn’t waiting until after graduation to figure out budgeting, saving, or credit scores; they’re learning about it right now, in dorm rooms, on TikTok, and through new financial tools built specifically for students.

The real question is: are students finally gaining the kind of money confidence that actually helps them in real life?

The rise of financial curiosity on campus

Money confidence used to mean memorizing a few definitions from a finance class.
Today, it’s about navigating real money problems — rent, side hustles, subscriptions, and credit-building.

According to a 2024 EVERFI study, over 70% of Gen Z students say they want money education to be part of their college experience, not just an optional seminar. And they’re right, the stakes are higher than ever.

  • Student loans are rising, with average balances over $30,000.

  • Credit card debt among young adults hit a record high.

  • More students are juggling part-time jobs, internships, and side hustles to stay afloat.

The result? Money stress is universal, but so is the drive to do better.

What Gen Z really wants to learn about money

Forget abstract finance classes, students are asking different questions now:

  • How do I build credit without getting into debt?

  • What’s the difference between a debit card and a credit card?

  • How do I start investing or saving on a tight budget?

  • What’s my credit score, and why does it matter?

They’re not looking for theory; they want tools and systems that make good habits automatic.

That’s why financial apps designed for Gen Z, like Fizz, budgeting platforms, and micro-investing tools, are gaining traction. They translate big financial ideas into daily, manageable actions that build long-term confidence.

Schools are starting to catch up — slowly

For years, money confidence wasn’t part of the curriculum in most colleges. But that’s beginning to shift.
Many universities are now offering workshops, personal finance electives, or partnerships with fintech startups to help students get hands-on experience.

However, most of these programs still fall short because they’re:

  • One-time events instead of ongoing learning.

  • Too theoretical, without showing how to apply lessons in real life.

  • Not tailored to student realities, where cash flow changes every month.

That’s why Gen Z is turning to digital platforms — learning from social media creators, using budgeting apps, and trying products like Fizz that meet them where they already are: online.

Why is credit at the center of money confidence 

Here’s the truth most students eventually discover:
You can have a budget, savings, and even an emergency fund — but without credit, your financial future is still limited.

Credit scores determine:

  • Whether you get approved for an apartment lease.

  • What interest rate you pay on a car or student loan.

  • Even if you qualify for certain jobs or internships.

The problem? Most students can’t qualify for traditional credit cards because they don’t have a credit history, and that’s where things get frustrating.

Fizz changes that equation.

How Fizz helps students build credit the right way

Fizz is built specifically for college students who want to build credit safely — without falling into debt or paying interest.

Here’s how it works:

Feature

Fizz

Traditional credit card

Credit check required

No

Yes

Interest & late fees

None

Often high

Payment method

Daily autopay from debit

Monthly bill

Reports to bureaus

Experian & TransUnion

Usually all 3

Target user

Students & beginners

General consumers

Fizz operates on debit rails but functions like a credit card; every purchase is made using a line of credit that’s automatically paid off from your bank account daily.
That means you can build your credit score responsibly, without the risk of running up debt or missing payments. 

It’s the kind of money education that teaches by doing, no lectures, just real progress.

Why this shift matters for the future

Money confidence isn’t just about numbers anymore. It’s about freedom, the ability to make choices without being trapped by debt or misinformation. 

Gen Z is demanding tools that make that freedom possible:
Transparent products, better education, and systems that build trust instead of confusion.

The generation once accused of “not caring about money” is now leading the movement to make financial wellness mainstream. 

Conclusion

Money confidence is finally evolving, not as a classroom subject, but as a daily practice.
Students are learning that real control over money starts with understanding credit, budgeting smartly, and using the right tools.

If you’re a student looking to build credit safely and simply, Fizz makes it effortless; no interest, no credit check, and no hidden fees.

FAQs

1. Why is money confidence important for college students?
It helps students make smarter choices about spending, borrowing, and credit, reducing stress and setting them up for long-term success.

2. Can I build credit without a traditional credit card?
Yes. Tools like Fizz let you build credit through everyday purchases using debit, without the risk of debt or interest. 

3. How does Fizz report my payments?
Fizz reports to Experian and TransUnion, helping you establish a strong credit history while still using your own bank account. 

4. What are the most common money mistakes students make?
Overspending on credit cards, ignoring credit scores, and not tracking monthly expenses are the top mistakes; all avoidable with the right tools. 

5. What’s the best way to start building money confidence in college?
Start small: track your expenses, learn how credit works, and use transparent, student-friendly tools like Fizz to practice real-world financial habits. 

Sam Lipscomb

Author bio

Sam is a Kenyon College alum and is currently product & ops lead at Fizz. He's been a go to personal finance resource among his peers since getting his first credit card during his sophomore year of college. He hails from Washington, DC, loves all things aviation, and currently lives in New York.

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ShoulderTap Technologies, Inc. d/b/a Fizz © 2024.


450 Broadway, Level 2, New York, NY 10013. All rights reserved. FIZZ® is registered in the U.S. Patent and Trademark Office.

ShoulderTap Technologies, Inc. d/b/a Fizz (“Fizz”) is not a bank. The Fizz Debit Mastercard® (“Fizz Card”) is issued by Patriot Bank, N.A., Member FDIC, pursuant to a license from Mastercard® and may be used everywhere Mastercard® debit cards are accepted. Any loans you may be offered in connection with your use of the Fizz Card are originated by Lead Bank, a Missouri state-chartered bank. Any promotions or rewards you may be offered in connection with your use of the Fizz Card are offered and managed by Fizz, not our bank partners.


All activities conducted by Fizz as program manager in connection with the Fizz Card and the corresponding line of credit are conducted by Fizz Technologies, Inc. (NMLS: 2522542).


Membership is subject to a periodic, recurring subscription fee. Fizz Members may choose to apply for a Fizz Card, but are not required to. Fizz Membership does not guarantee access to a Fizz Card. Application and eligibility restrictions apply. ¹Over $300 in annual value of Fizz Card based on cash value available to Fizz Card users assuming half of all available rewards and promotions are used. Actual results may vary. To opt out of future recurring subscription charges, Members may cancel their Membership through the app at any time prior to their next billing date. Cardholders who cancel their Membership will lose access to their Fizz Card and line of credit at the end of their subscription term. Closing a line of credit may negatively impact your credit score.


Fizz cardholders: Fizz reports your payment history on the revolving, open-end line of credit accessed by your Fizz Card. Increases or specific changes to your credit score are not guaranteed. Impact on your credit score may vary depending on your use. Fizz is required to report late payments, missed payments, or other defaults on your account, which may negatively impact your credit score. Credit scores are independently determined by credit bureaus based on a number of factors, including your activity with other creditors. The Fizz Card and related services will not remove negative credit history from your credit report. Fizz, on behalf of Lead Bank, will report your activities to Experian®  and Transunion® .


For additional information, terms and conditions applicable to your use of Fizz’s services, please consult Fizz’s Terms of Use and Privacy Policy, the Cardholder Agreement, any Line of Credit Agreement in effect between you and Lead Bank and any and all other applicable terms, policies and guidelines made available to you through the Fizz services.


Selected customers reviews above describe individual experiences or results. Individuals in TikTok videos featured above are paid spokespeople. Selected customer reviews above describe individual experiences or results. Actual results may vary. App Store rating as of January 2025.


²Credit score sliding scale feature is for informational purposes only. Credit score ranges based on information available on RentSpree. Car loan figures assume a loan value of $30,000 over 72 months and based on information available on CNN. Student loan figures assumes a $35,000 private student loan with a 10-year term and based on information available on CNBC, NerdWallet and Credible. Apartment approval based on information available on BI and RentSpree.


Fizz is not a credit repair tool and does not offer any form of credit counselling services. Fizz makes no representation or promise that it will improve your credit score, history, or profile or provide you with any assistance in that regard. None of Fizz’s services, including your ability to check your credit report and/or score through the Fizz App, is offered or provided with respect to the extension of credit by third parties. Fizz and its affiliates are not credit repair organizations or credit services organizations, and are not offering to sell, provide or perform any service to you for the express or implied purpose of either improving your credit record, credit history or credit rating, obtaining an extension of credit for you, or providing advice or assistance to you with regard to improving your credit record, credit history or credit rating.


For people with disabilities, including those who are visually impaired, deaf, or hard of hearing, we accept messages via our in-app chat, emails at [email protected], and calls on our answering machine at (940) 260-2704. If you leave us a voicemail, please leave your name and number and a member of our customer support team will return your call.

ShoulderTap Technologies, Inc. d/b/a Fizz © 2024.


450 Broadway, Level 2, New York, NY 10013. All rights reserved. FIZZ® is registered in the U.S. Patent and Trademark Office.

ShoulderTap Technologies, Inc. d/b/a Fizz (“Fizz”) is not a bank. The Fizz Debit Mastercard® (“Fizz Card”) is issued by Patriot Bank, N.A., Member FDIC, pursuant to a license from Mastercard® and may be used everywhere Mastercard® debit cards are accepted. Any loans you may be offered in connection with your use of the Fizz Card are originated by Lead Bank, a Missouri state-chartered bank. Any promotions or rewards you may be offered in connection with your use of the Fizz Card are offered and managed by Fizz, not our bank partners.


All activities conducted by Fizz as program manager in connection with the Fizz Card and the corresponding line of credit are conducted by Fizz Technologies, Inc. (NMLS: 2522542).


Membership is subject to a periodic, recurring subscription fee. Fizz Members may choose to apply for a Fizz Card, but are not required to. Fizz Membership does not guarantee access to a Fizz Card. Application and eligibility restrictions apply. ¹Over $300 in annual value of Fizz Card based on cash value available to Fizz Card users assuming half of all available rewards and promotions are used. Actual results may vary. To opt out of future recurring subscription charges, Members may cancel their Membership through the app at any time prior to their next billing date. Cardholders who cancel their Membership will lose access to their Fizz Card and line of credit at the end of their subscription term. Closing a line of credit may negatively impact your credit score.


Fizz cardholders: Fizz reports your payment history on the revolving, open-end line of credit accessed by your Fizz Card. Increases or specific changes to your credit score are not guaranteed. Impact on your credit score may vary depending on your use. Fizz is required to report late payments, missed payments, or other defaults on your account, which may negatively impact your credit score. Credit scores are independently determined by credit bureaus based on a number of factors, including your activity with other creditors. The Fizz Card and related services will not remove negative credit history from your credit report. Fizz, on behalf of Lead Bank, will report your activities to Experian®  and Transunion® .


For additional information, terms and conditions applicable to your use of Fizz’s services, please consult Fizz’s Terms of Use and Privacy Policy, the Cardholder Agreement, any Line of Credit Agreement in effect between you and Lead Bank and any and all other applicable terms, policies and guidelines made available to you through the Fizz services.


Selected customers reviews above describe individual experiences or results. Individuals in TikTok videos featured above are paid spokespeople. Selected customer reviews above describe individual experiences or results. Actual results may vary. App Store rating as of January 2025.


²Credit score sliding scale feature is for informational purposes only. Credit score ranges based on information available on RentSpree. Car loan figures assume a loan value of $30,000 over 72 months and based on information available on CNN. Student loan figures assumes a $35,000 private student loan with a 10-year term and based on information available on CNBC, NerdWallet and Credible. Apartment approval based on information available on BI and RentSpree.


Fizz is not a credit repair tool and does not offer any form of credit counselling services. Fizz makes no representation or promise that it will improve your credit score, history, or profile or provide you with any assistance in that regard. None of Fizz’s services, including your ability to check your credit report and/or score through the Fizz App, is offered or provided with respect to the extension of credit by third parties. Fizz and its affiliates are not credit repair organizations or credit services organizations, and are not offering to sell, provide or perform any service to you for the express or implied purpose of either improving your credit record, credit history or credit rating, obtaining an extension of credit for you, or providing advice or assistance to you with regard to improving your credit record, credit history or credit rating.


For people with disabilities, including those who are visually impaired, deaf, or hard of hearing, we accept messages via our in-app chat, emails at [email protected], and calls on our answering machine at (940) 260-2704. If you leave us a voicemail, please leave your name and number and a member of our customer support team will return your call.

ShoulderTap Technologies, Inc. d/b/a Fizz © 2024.


450 Broadway, Level 2, New York, NY 10013. All rights reserved. FIZZ® is registered in the U.S. Patent and Trademark Office.

ShoulderTap Technologies, Inc. d/b/a Fizz (“Fizz”) is not a bank. The Fizz Debit Mastercard® (“Fizz Card”) is issued by Patriot Bank, N.A., Member FDIC, pursuant to a license from Mastercard® and may be used everywhere Mastercard® debit cards are accepted. Any loans you may be offered in connection with your use of the Fizz Card are originated by Lead Bank, a Missouri state-chartered bank. Any promotions or rewards you may be offered in connection with your use of the Fizz Card are offered and managed by Fizz, not our bank partners.


All activities conducted by Fizz as program manager in connection with the Fizz Card and the corresponding line of credit are conducted by Fizz Technologies, Inc. (NMLS: 2522542).


Membership is subject to a periodic, recurring subscription fee. Fizz Members may choose to apply for a Fizz Card, but are not required to. Fizz Membership does not guarantee access to a Fizz Card. Application and eligibility restrictions apply. ¹Over $300 in annual value of Fizz Card based on cash value available to Fizz Card users assuming half of all available rewards and promotions are used. Actual results may vary. To opt out of future recurring subscription charges, Members may cancel their Membership through the app at any time prior to their next billing date. Cardholders who cancel their Membership will lose access to their Fizz Card and line of credit at the end of their subscription term. Closing a line of credit may negatively impact your credit score.


Fizz cardholders: Fizz reports your payment history on the revolving, open-end line of credit accessed by your Fizz Card. Increases or specific changes to your credit score are not guaranteed. Impact on your credit score may vary depending on your use. Fizz is required to report late payments, missed payments, or other defaults on your account, which may negatively impact your credit score. Credit scores are independently determined by credit bureaus based on a number of factors, including your activity with other creditors. The Fizz Card and related services will not remove negative credit history from your credit report. Fizz, on behalf of Lead Bank, will report your activities to Experian®  and Transunion® .


For additional information, terms and conditions applicable to your use of Fizz’s services, please consult Fizz’s Terms of Use and Privacy Policy, the Cardholder Agreement, any Line of Credit Agreement in effect between you and Lead Bank and any and all other applicable terms, policies and guidelines made available to you through the Fizz services.


Selected customers reviews above describe individual experiences or results. Individuals in TikTok videos featured above are paid spokespeople. Selected customer reviews above describe individual experiences or results. Actual results may vary. App Store rating as of January 2025.


²Credit score sliding scale feature is for informational purposes only. Credit score ranges based on information available on RentSpree. Car loan figures assume a loan value of $30,000 over 72 months and based on information available on CNN. Student loan figures assumes a $35,000 private student loan with a 10-year term and based on information available on CNBC, NerdWallet and Credible. Apartment approval based on information available on BI and RentSpree.


Fizz is not a credit repair tool and does not offer any form of credit counselling services. Fizz makes no representation or promise that it will improve your credit score, history, or profile or provide you with any assistance in that regard. None of Fizz’s services, including your ability to check your credit report and/or score through the Fizz App, is offered or provided with respect to the extension of credit by third parties. Fizz and its affiliates are not credit repair organizations or credit services organizations, and are not offering to sell, provide or perform any service to you for the express or implied purpose of either improving your credit record, credit history or credit rating, obtaining an extension of credit for you, or providing advice or assistance to you with regard to improving your credit record, credit history or credit rating.


For people with disabilities, including those who are visually impaired, deaf, or hard of hearing, we accept messages via our in-app chat, emails at [email protected], and calls on our answering machine at (940) 260-2704. If you leave us a voicemail, please leave your name and number and a member of our customer support team will return your call.